About

We work with established business media companies and with media entrepreneurs and bloggers to build, produce, market and sell business conferences and media brands.

  • Launch new products that leverage market opportunities while minimizing risk and keeping internal resources sane.
  • Reposition and re-invigorate existing brands and events to increased revenue.
  • Tap into our world-class expertise in conference planning, event programming, sponsorship sales, marketing and attendee acquisition campaigns.
  • Work with an entrepreneurial, innovative, strategic team with deep roots in journalism and media, that knows how to get projects done and is ready to go.

Latest News

Case Study: Economist.com Redesign Promotion

By Tonia
On May 9, 2008

It’s no secret that I’m a big fan of The Economist (have been a subscriber and avid reader for years), or that they are one of our most important clients (we help program a lot of their events). But I also never stop being impressed by the marketing work I see from The Economist. […] Read More »

Ypulse Hires Assistant Editor

By Tonia
On April 21, 2008

Ypulse, the authority on youth marketing and media, has added an assistant editor.  Casey Lewis, who has been writing and publishing online since she was 13, joins founder and editor Anastasia Goodstein and Ypulse Books editor Alli Decker.  Read more details on Ypulse.com and stay tuned for more news on the expansion of this Modern […] Read More »

Ad Networks: The Blogger's Perspective

By Tonia
On April 15, 2008

Federated Media just raised $50 million in additional investment to help continue to develop its blog network business.  Washington Post and ESPN both closed their ad networks, while Forbes is launching one and IDG, along with many others, is busy signing up blogs to join the one they launched earlier this year.  Media conferences are […] Read More »

"I'm busy blogging right now."

By Tonia
On April 11, 2008

Ok, admit it. We’re all trying to figure this thing out. So we launch blogs, play with our Facebook accounts, post questions on LinkedIn, join the Ning alumni networks — all the while frantically hoping that everyone will realize that we “get it”, we’re hip to the whole web […] Read More »

Phil Ardizzone Joins Ypulse Team

By Charles
On January 16, 2008

We just added a new team member to Ypulse, the youth marketing media brand that is co-owned by Modern Media. Phil Ardizzone, an event and integrated media sales veteran, will be helping us with site advertising and event sponsorship sales.

When Ypluse founder and editor Anastasia Goodstein started the blog, she initially handled all of her […] Read More »